# Steve Jobs

Type: Person

Source: Finance Intelligence Brief — https://getfinancebrief.com/entity/steve-jobs
Canonical HTML page: https://getfinancebrief.com/entity/steve-jobs

## Timeline

- **2026-09-09**: Apple's 'Surprise and Shine' launch event — Ternus is expected to introduce the iPhone 18 lineup and possibly the first foldable iPhone Ultra, alongside new Watches, MacBooks, iPads, AirPods, and a Home Hub.
- **2026-09-01**: John Ternus becomes Apple CEO — John Ternus officially replaces Tim Cook, who led Apple for 15 years, marking only the third CEO change since the late 1990s.
- **2020-08-31**: Fifth Stock Split — A 4-for-1 split is conducted amid a surge in retail trading and high valuation growth.
- **2014-06-09**: Largest Split (7-for-1) — Apple executes its largest split ever, widely seen as a precursor to joining the Dow Jones Industrial Average.
- **2005-02-28**: Third Stock Split — Another 2-for-1 split follows the early success of the iPod and iTunes.
- **2000-06-21**: Second Stock Split — A 2-for-1 split is conducted during the height of the dot-com era.
- **1987-06-16**: First Stock Split — Apple executes its first 2-for-1 stock split to increase retail accessibility.

## Recent coverage (2 stories)

### Apple Rises 8% Into Sept. 9 iPhone 18 Launch: Time to Buy AAPL?
2026-09-05 20:31:12 · Sentiment: Bullish · Impact: 7/10 · Sources: 2

Apple stock has climbed about 8% ahead of John Ternus's first product launch on Sept. 9, where the iPhone 18 and a rumored foldable iPhone Ultra could reshape the growth narrative. Investors now weigh whether the pre-event rally leaves room for upside or sets up a sell-the-news pullback.
Full story: https://getfinancebrief.com/story/apple-iphone-18-launch-ternus-stock-buy-sept-9

### Apple's Strategic Stock Splits: A Legacy of Retail Market Accessibility
2026-03-16 00:42:06 · Sentiment: Neutral · Impact: 5/10 · Sources: 3

Apple has executed five strategic stock splits since 1987 to maintain liquidity and ensure its shares remain accessible to retail investors. These maneuvers have played a critical role in the company's capital structure, facilitating employee equity programs and massive share buyback initiatives.
Full story: https://getfinancebrief.com/story/apple-stock-split-history-analysis

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