Vail Resorts

Company MTN

Last mentioned: 5d ago

Stories mentioning Vail Resorts 2

Earnings Neutral

Vail Resorts Misses Q4 Sales Targets as Ski Industry Faces Demographic Shifts

Vail Resorts (NYSE: MTN) reported fourth-quarter calendar year 2025 sales that fell short of Wall Street expectations, signaling a potential cooling in the high-end ski market. The miss comes as the company aggressively pivots its marketing strategy to attract younger skiers through targeted discounts and pass incentives.

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